ADELE GUZMAN

Hello, it's me, Adele.

Hello, it's me, Adele.

👋🏼 I’m a passionate UX Designer with over eight years
as a Customer Service Specialist 👩🏻‍💻

👋🏼I’m a passionate UX Designer with over eight years as Customer Service Specialist 👩🏻‍💻

👋🏼 I’m a passionate UX Designer with over eight years
as a Customer Service Specialist 👩🏻‍💻

As a UX designer, I identify problems, research user needs, develop solutions, iterate on designs, and deliver a product that meets user's needs and business goals

As a UX designer, I identify problems, research user needs, develop solutions, iterate on designs, and deliver a product that meets user's needs and business goals

My Selected Works

My Selected Works

Travel Booking Website

Travel Booking Website

CheckFly: Transforming the Flight Booking Experience

CheckFly: Transforming the Flight Booking Experience

Taxi Booking Process

Taxi Booking Process

A new child-friendly booking process for your next airport shuttle.

A new child-friendly booking process for your next airport shuttle.

Responsive Bank UI Design

Responsive Bank UI Design

Redesign of a banking app and responsive website.

Redesign of a banking app and responsive website.

Netflix Feature

Netflix Feature

Simplifying the Sunday Film Search Experience

Simplifying the Sunday Film Search Experience

I can help you with

I can help you with

UX Research

UX Research

I gather and analyse behavioural and user insights through various research methods to inform design decisions and improve user satisfaction.

I gather and analyse behavioural and user insights through various research methods to inform design decisions and improve user satisfaction.

UX Design

UX Design

I create user-centred interfaces using UX procedures. I craft intuitive and engaging user experiences that meet user needs and business goals using the results from UX research to design digital products, applications, and websites to enhance user experience.

I create user-centred interfaces using UX procedures. I craft intuitive and engaging user experiences that meet user needs and business goals using the results from UX research to design digital products, applications, and websites to enhance user experience.

Prototyping

Prototyping

Then, I create interactive prototypes and wireframes to visualise efficiently and test design concepts. You can visualise and test your product design and functionality using prototyping services.

Then, I create interactive prototypes and wireframes to visualise efficiently and test design concepts. You can visualise and test your product design and functionality using prototyping services.

UI Design

UI Design

I design visually appealing and user-friendly interfaces that enhance the overall user experience using design principles, visual hierarchy, inclusivity and accessibility

I design visually appealing and user-friendly interfaces that enhance the overall user experience using design principles, visual hierarchy, inclusivity and accessibility

What people say about me and my work.

What people say about me and my work.

Adelaida’s work on the Threat Modelling Plugin as a side project has been outstanding, demonstrating a solid grasp of UX design principles. Her ability to blend creativity with a customer-first mindset, honed from her CS background, ensures user needs are always prioritized. She consistently delivers thoughtful, innovative solutions that add real value. Adelaida’s technical knowledge, combined with her UX skills, makes her a strong candidate for design roles, and I’m confident she will excel in building impactful case studies for her portfolio.

Allice Colins

UX Designer

Booking.com

I work with Adelaida on the Threat Register project.  She's done an excellent job of quickly getting up to speed with the project.  Her attention to detail in confirming the specs and clearly documenting the design portion of the plan has been incredibly helpful.  I also appreciate how she's proactively laid out the design considerations for future phases of the tool.  This forward-thinking approach is invaluable for the overall direction of the project.  Additionally, she is working on mocks and showcase for future phases, to effectively communicate the design vision.

Susie Tylor

Senior Test Engineer

Booking.com

Adelaida made an immediate impact on our knowledge base improvement efforts this year. She brought a clear, strategic approach to gathering user feedback and demonstrated her expertise in UX design. Her proactive engagement and collaborative mindset ensured seamless integration with both CS and Specialisms teams, driving positive changes that were well-received by all. Adelaida’s ability to align her work with team objectives and deliver meaningful improvements truly stood out. Looking forward to seeing her continue to excel in enhancing user experiences.

Carolyn Thorney

Senior Operational Excellence Specialist

Booking.com

Adelaida consistently brings enthusiasm and expertise in UX design to every interaction. She goes above and beyond to support others, including creating a comprehensive guideline that I continue to reference. Her contributions to our Yoda project were particularly impactful; she gathered feedback from new agents, clearly identified pain points, and presented actionable recommendations that significantly improved our knowledge tool. Her proactive approach and insightful solutions have been invaluable.

Shauna Jackson

Innovation Lab Specialist

Booking.com

I work with Adelaida on the Threat Register project.  She's done an excellent job of quickly getting up to speed with the project.  Her attention to detail in confirming the specs and clearly documenting the design portion of the plan has been incredibly helpful.  I also appreciate how she's proactively laid out the design considerations for future phases of the tool.  This forward-thinking approach is invaluable for the overall direction of the project.  Additionally, she is working on mocks and showcase for future phases, to effectively communicate the design vision.

Susie Tylor

Senior Test Engineer

Booking.com

Adelaida consistently brings enthusiasm and expertise in UX design to every interaction. She goes above and beyond to support others, including creating a comprehensive guideline that I continue to reference. Her contributions to our Yoda project were particularly impactful; she gathered feedback from new agents, clearly identified pain points, and presented actionable recommendations that significantly improved our knowledge tool. Her proactive approach and insightful solutions have been invaluable.

Shauna Jackson

Innovation Lab Specialist

Booking.com

Want to work together?

Want to work together?

Feel free to reach out at

Feel free to reach out at

adeleguzman.ux@gmail.com

adeleguzman.ux@gmail.com

© 2024 Adele Guzman

© 2024 Adele Guzman

© 2024 Adele Guzman